Agency
Freelance
Scope
Branding, Identity, Print, Packaging
Location
Bettendorf, IA
The Sweet Spot is a modern, vintage-inspired at-home bakery specializing in cupcakes, custom cakes, cheesecakes, and more. What originally started out as a passion project quickly turned into a thriving small business. As demand increased, everything was created—from identity, illustrations, and packaging—to help visualize the brand for a growing customer base.